Become A Dealer
PENN

PENN

PENN was branded as a "saltwater" fishing company with the intent of equipping consumers with gear that can stand up to salt water and bring in any size catch. Penn Senator and International reels are known around the world as some of the toughest, most reliable reels ever made.

www.purefishing.com

Upload Orders

Placing orders has never been easier. At CWR, you can upload a file with multiple orders, or place the file in our FTP server. We also offer a complete list of online tools for Electronic Data Interchange (EDI) and Extensible Markup Language (XML). Seamless, integrated, simple.

Get Instant Access To Our Dealer Website

Featuring wholesale pricing on products from over 300 manufacturers, your CWR dealer account will also give you access to product automation software. Automatically add, update, and maintain products on your website. The best part? It’s free!

PENN Product Categories

Become a CWR dealer and get:

  • instant access to our dealers-only website
  • Wholesale pricing from over 300 brands
  • No minimum order
  • Flat rate shipping as low as $9.95
  • Free FTP and website integration

BECOME A DEALER