Become A Dealer
PENN

PENN

PENN was branded as a "saltwater" fishing company with the intent of equipping consumers with gear that can stand up to salt water and bring in any size catch. Penn Senator and International reels are known around the world as some of the toughest, most reliable reels ever made.

www.purefishing.com

Knowledge About Products

If you need technical help with any of our products, we can help with that. Whether a product isn't working correctly or your customer has questions about its operation that you aren't quite sure how to answer, we have your back, and we know what we're talking about.

Same-Day Drop Shipping

Starting with one of our most popular shipping specials -- almost any size order for a flat fee of just $8.95 -- CWR offers a wide array of providers and service levels, helping you meet delivery requirements and minimize costs.

PENN Product Categories

Become a CWR dealer and get:

  • instant access to our dealers-only website
  • Wholesale pricing from over 300 brands
  • No minimum order
  • Flat rate shipping as low as $8.95
  • Free FTP and website integration

BECOME A DEALER