Become A Dealer
PENN

PENN

PENN was branded as a "saltwater" fishing company with the intent of equipping consumers with gear that can stand up to salt water and bring in any size catch. Penn Senator and International reels are known around the world as some of the toughest, most reliable reels ever made.

www.purefishing.com

Export Data Easily

CWR understands how important data export is to allowing your business to thrive. From order history to shipment data files to product files and beyond, we provide a variety of ways to view and analyze data on your end.

Free FTP System

FTP with CWR is easy, thorough, and detailed, no matter what kind of data you are transferring. Best of all, it’s free. No tedious data entry is needed when you're integrating your own business with our websites and databases

PENN Product Categories

Become a CWR dealer and get:

  • instant access to our dealers-only website
  • Wholesale pricing from over 300 brands
  • No minimum order
  • Flat rate shipping as low as $9.95
  • Free FTP and website integration

BECOME A DEALER