With meticulous precision, every fishing lure made by Rapala swims with perfection right out of the box. Since 1936, each and every lure made lives up to this promise. Hand-tuned and tank-tested, anglers the world over count on Rapala lures for consistent success. This unwavering dedication to quality is the reason why Rapala makes 20 million lures a year, sold in over 140 countries around the world. It's the reason why more world record fish have been caught on a Rapala than any other brand. Simply put, Rapala fishing lures make better fishermen.
Top Selling Rapala Products
Large In-Stock Inventory
With over 18,000 products in stock and our ability to leverage relationships with over 300 manufacturers that other distributors don't have, CWR Wholesale Distribution can offer you the best inventory at the best prices year round. No hassle.
Latest Rapala Products
Export Data Easily
CWR understands how important data export is to allowing your business to thrive. From order history to shipment data files to product files and beyond, we provide a variety of ways to view and analyze data on your end.
Rapala Product Categories
Become a CWR dealer and get:
- instant access to our dealers-only website
- Wholesale pricing from over 300 brands
- No minimum order
- Flat rate shipping as low as $9.95
- Free FTP and website integration
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