Rapala
With meticulous precision, every fishing lure made by Rapala swims with perfection right out of the box. Since 1936, each and every lure made lives up to this promise. Hand-tuned and tank-tested, anglers the world over count on Rapala lures for consistent success. This unwavering dedication to quality is the reason why Rapala makes 20 million lures a year, sold in over 140 countries around the world. It's the reason why more world record fish have been caught on a Rapala than any other brand. Simply put, Rapala fishing lures make better fishermen.
Top Selling Rapala Products
Free FTP System
FTP with CWR is easy, thorough, and detailed, no matter what kind of data you are transferring. Best of all, it’s free. No tedious data entry is needed when you're integrating your own business with our websites and databases
Latest Rapala Products
Over 300 Brands at Your Fingertips
We have great relationships with some of the most respected and reliable brands in the business and we are here to pass on the benefits of those relationships to you, the client. With CWR, you can be assured that our customer service team is providing the best, most accurate, and most up-to-date information about your products.
Rapala Product Categories
Become a CWR dealer and get:
- instant access to our dealers-only website
- Wholesale pricing from over 300 brands
- No minimum order
- Flat rate shipping as low as $9.95
- Free FTP and website integration
BECOME A DEALER