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Rapala

Rapala

With meticulous precision, every fishing lure made by Rapala swims with perfection right out of the box. Since 1936, each and every lure made lives up to this promise. Hand-tuned and tank-tested, anglers the world over count on Rapala lures for consistent success. This unwavering dedication to quality is the reason why Rapala makes 20 million lures a year, sold in over 140 countries around the world. It's the reason why more world record fish have been caught on a Rapala than any other brand. Simply put, Rapala fishing lures make better fishermen.

www.rapala.com

Knowledge About Products

If you need technical help with any of our products, we can help with that. Whether a product isn't working correctly or your customer has questions about its operation that you aren't quite sure how to answer, we have your back, and we know what we're talking about.

Get Instant Access To Our Dealer Website

Featuring wholesale pricing on products from over 300 manufacturers, your CWR dealer account will also give you access to product automation software. Automatically add, update, and maintain products on your website. The best part? It’s free!

Rapala Product Categories

Become a CWR dealer and get:

  • instant access to our dealers-only website
  • Wholesale pricing from over 300 brands
  • No minimum order
  • Flat rate shipping as low as $7.95
  • Free FTP and website integration

BECOME A DEALER